Author Archives: signdistillery

New Business Owners – Logo Best Practices

When designing a logo for signage purposes, new business owners should consider the following: Simplicity and Clarity: A logo should be simple and easily recognizable, especially when it’s displayed on signage. Complex or intricate designs may not translate well when … Continue reading

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Legibility vs. Readability

Readability and legibility are two related but distinct concepts when it comes to text and visual design. Here’s the difference between them: Readability: Readability refers to the ease with which text can be read and comprehended. It focuses on the … Continue reading

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Color Psychology & Readability

  There is a whole field of psychology devoted to color and its impact on us and brands have recognized that. For example, fast food restaurants use red and yellow in order to create a sense of excitement and urgency, … Continue reading

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The Marketing Benefits of Custom Logo Mats

                Your business’ floors can be a marketing and sales powerhouse, but are you taking full advantage of them?  Floors are an untapped marketing tool, especially in an age where everyone is looking … Continue reading

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Why kiss cut stickers are better than back slit

We sometimes receive requests for back slit stickers (or crack and peel stickers). But we’ll explain why we recommend kiss-cut stickers instead. Why we don’t like back slit stickers Back slit stickers bend Back slit stickers bend at the slit, … Continue reading

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