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Color Psychology & Readability

28/04/2020

  There is a whole field of psychology devoted to color and its impact on us and brands have recognized that. For example, fast food restaurants use red and yellow in order to create a sense of excitement and urgency, while hospitals and spas tend to use blues and greens, which are calming.   Here is a short list of colors and their...

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The Marketing Benefits of Custom Logo Mats

28/04/2020

                Your business’ floors can be a marketing and sales powerhouse, but are you taking full advantage of them?  Floors are an untapped marketing tool, especially in an age where everyone is looking down at their phones.  They are the perfect unton between functionali...

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Why kiss cut stickers are better than back slit

28/04/2020

We sometimes receive requests for back slit stickers (or crack and peel stickers). But we’ll explain why we recommend kiss-cut stickers instead. Why we don’t like back slit stickers Back slit stickers bend Back slit stickers bend at the slit, adding an unwanted crease to your sticker. This crease gets worse with time and handling. Back slit...

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