Category Archives: Blog
New Business Owners – Logo Best Practices
When designing a logo for signage purposes, new business owners should consider the following: Simplicity and Clarity: A logo should be simple and easily recognizable, especially when it's displayed on signage. Complex or intricate designs may not translate well when scaled up for larger signs. Clear lines, minimal details, and a strong visual i...
Read MoreLegibility vs. Readability
Readability and legibility are two related but distinct concepts when it comes to text and visual design. Here's the difference between them: Readability: Readability refers to the ease with which text can be read and comprehended. It focuses on the overall clarity and ease of understanding of written content. Readability is affected by factors ...
Read MoreColor Psychology & Readability
There is a whole field of psychology devoted to color and its impact on us and brands have recognized that. For example, fast food restaurants use red and yellow in order to create a sense of excitement and urgency, while hospitals and spas tend to use blues and greens, which are calming. Here is a short list of colors and their...
Read MoreThe Marketing Benefits of Custom Logo Mats
Your business’ floors can be a marketing and sales powerhouse, but are you taking full advantage of them? Floors are an untapped marketing tool, especially in an age where everyone is looking down at their phones. They are the perfect unton between functionali...
Read MoreWhy kiss cut stickers are better than back slit
We sometimes receive requests for back slit stickers (or crack and peel stickers). But we’ll explain why we recommend kiss-cut stickers instead. Why we don’t like back slit stickers Back slit stickers bend Back slit stickers bend at the slit, adding an unwanted crease to your sticker. This crease gets worse with time and handling. Back slit...
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